Content marketing is the name of the game for internet marketing. You need a blog, vlog, podcast, or some way to share free content that you create in order to draw people to your author platform. However, one of the issues many authors face is what sort of content to create. It can be difficult to churn out articles or videos week in and week out, and thinking about what topics to cover can be difficult.
Below I’ve outlined 10 broad categories that I think can make for good regular content themes. You don’t have to stick to one of these, you can mix or match across them. And of course, you will also want to promote your own fiction writing projects when appropriate, but these are some other suggestions of things to talk about.
1.) Writing Advice
My blog often focuses on this topic, and as an author you are in the position to give advice to other aspiring writers. We all know how difficult of a job this is, whether you’re doing it full or part time, and sharing our unique methods might help someone else move forward on his or her own career. People are constantly looking for tips on how to write, so this is a pretty easy niche to break into and find some success in.
2.) Writer’s Life, Your Life
Fans and followers like to have insight into the people they are following, and people in general like to learn about the lives of creatives. I think writing a journal-style blog that chronicles events in your life and focuses on your writing process and how you’re developing can work for content. However, make sure you focus on how things in your life are affecting your writing. I doubt many people care about what you’re eating, but maybe if you talk about how a change in diet has led to more energy and focus (and ergo more writing), that might be more interesting.
3.) News and Opinions
A lot of things happen in the world of publishing, both traditional and indie. A lot of things are also going on within different genre communities. I don’t think it behooves anyone to purely write a blog as a news site (unless you are one), but I think writing your personal opinions on one or two news items or events every week is a way to churn out regularly interesting content and show that you are an invested member of the community.
4.)State of Your Genre
Somewhat similar to the above, you can look at the trends emerging across books, TV, and movies (and even other areas like video games or podcasts) and try to analyze them. What’s popular or successful? What do you like about those things? What do you think could make waves that isn’t seeing a lot of love right now? Doing this sort of analysis of the trending genre works is another way to cement your place in a community.
5.) Book Reviews
This may be an odd one to suggest, as I have written an article advocating that authors not include book reviews in their platform. That being said, I think sharing things you like is a good way to draw in fans for your own work. Being a prolific reader certainly helps with writing, and sharing forcing yourself to read a book a week and then gather your thoughts on it can be a good exercise for any author. That being said, I would not accept submissions from other authors. I think that’s the point where you start transitioning into a real reviewer rather than an author who happens to write reviews, and I don’t think you want to be known as a reviewer over an author.
6.) TV Episode Reviews
Doing a weekly review of a TV show (or even shows) you like is a good way to generate regular material. Ideally this show will also be in the same genre as your own novel or story project so you can draw in fans who might actually buy your book.
7.) The Works that Inspire You
Share with your readership what has inspired you to become an author. What are your favorite works (written or otherwise) and how do they inform your writing style or the stories you come up with? This both tells your readership about you and might give them some new books or movies to take a look at.
8.) Story Analysis
There are a lot of stories out there that people enjoy, but as writers it can be fascinating to try to break them down to their core elements and see what makes them work and what we can pilfer for our own tales. Share this process with your readership. Go full English Major on some of the popular TV shows, movies, or novels out there and analyze what makes them great, or at least popular.
9.) Interviews with Other Authors or Creators
If you know enough people in the field, I think doing an interview every week (or on some regular basis) with other writers and creators about what they’re doing and what their creative processes are can provide valuable information to your followers and be a lot of fun. I do think that this might be more effective as regular content on a podcast or vlog, but I don’t see why it wouldn’t be doable on a blog (it might also be easier to get done, since your subject can just answer questions by e-mail, and you won’t have to coordinate a time to be online together).
10.) Lots of Flash Fiction
I haven’t seen anyone do this, but if you’re the type of person who has a lot of story ideas, I imagine it would take roughly to same amount of time and commitment to write a 500 to 1,500 word story every week as to create a blog or vlog. If you want to really focus on writing fiction, this might be a good path. It will also make you a better writer as you do it. However, flash fiction is an art. Being able to tell a full story in such a short space is difficult, and it’s not for everyone, so be sure you can do it.
Are there any regular content topics that you talk about on your author platform that I missed? Are there any I didn’t talk about but that you are curious about? Please let me know in the comments.
Thank you Benny Rotondi-Smith for suggesting this article topic. If you have any topics you’d like to see an article about, leave a note in the comments or hit me up on social media and let me know.